Dick Wheeler

Trade Show Success Tip: Train Your Exhibiting Staff

One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. In order to take advantage ... Read >

Nine Tips for Successful Trade Show Exhibit Selection

Your company has made the important decision to make trade show exhibit appearance a part of its marketing program, and you now need to create a game plan that will help you select your appropriate trade shows. You know that exhibiting at the rig... Read >

Boost the Sales Power of Your Trade Show Exhibit

Boost the Sales Power of Your Trade Show Exhibit Your company's presence at industry trade shows is critical to stay competitive in a global marketplace. A properly managed trade show display can be one of your most effective and powerful sales tools... Read >

Winning Ideas for Trade Show Display Success

According to a survey by market research firm Exhibit Surveys Inc., trade shows are critical to marketing-oriented companies. Trade shows attract decision-makers, influence purchasing decisions, provide a point of contact for new customers, and make a ... Read >

Tradeshow Success Tip: Build A Dramatic Display

You are about to mount a major product introduction at the industry's premiere trade show. The company wants to make a dramatic statement, and you want to own the exhibit hall floor with a creative, custom-built exhibit. Truly the status trade show e... Read >

Tradeshow Success Tip: Qualify Leads

Tradeshow exhibitors often miss important leads at trade shows because they have no lead development strategy. In addition, according to the CEIR (Center for Exhibition Industry Research), as much as 80% of trade show leads never receive any form of ... Read >